Privacy Policy

CompareCars (compare-cars.co.uk) is committed to your privacy. This policy explains what data is collected when you use the site and how it is used.

Data we collect

We collect no personal data. We do not ask you to register, log in, or provide any information about yourself.

Analytics

We use Vercel Analytics and Vercel Speed Insights to understand how the site is used and how it performs. These tools are designed to be privacy-friendly:

• No cookies are set for tracking purposes.
• No personal information is collected or stored.
• No fingerprinting or cross-site tracking is performed.
• Data is aggregated and anonymous — we see page view counts and performance metrics, not individual visitors.
• IP addresses are not logged or retained.

You can read more about Vercel's approach in their Analytics privacy documentation.

Advertising

We display ads via Google AdSense. Google may use cookies to serve ads based on your prior visits to this or other websites. You can opt out of personalised advertising by visiting Google Ad Settings.

Affiliate links

Some links on this site are affiliate links. Clicking them may set cookies from the affiliate network (for example, to track whether a purchase is made). These cookies are set by the third-party retailer, not by CompareCars. We do not receive any personal data as a result of affiliate clicks.

Third-party services

The site is hosted on Vercel. Vercel processes web requests in order to serve the site and may log standard server-side data (such as request timestamps and response codes) in accordance with their own privacy policy.

Your rights

Because we do not collect personal data, there is nothing for us to delete, correct, or export on your behalf. If you have a question about this policy, please get in touch via the feedback link in the footer.

Changes to this policy

If we make material changes to this policy, we will update the date at the top of this page. Continued use of the site after any changes constitutes acceptance of the updated policy.